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You see them everywhere these days, those funny little black-and-white squares filled with squiggles. They’re showing up on brochures, magazine ads, store shelves, and on the web. But exactly what are they and what are they for? Initially used to electronically track inventory, QR codes, short for Quick Response Codes, are fast growing marketing tool that links smartphone users to additional product information, special offers or videos on the web.
One of the best examples of a successful QR marketing campaign is at GNC stores. There’s a QR code in their front window with a sign that says “The most phenomenal thing you’ll do all day.” Smartphone users can scan the code and immediately download a message rewarding them with a free drink inside the store. It’s a very smart and fun way to drive more store traffic.
Want to try it for your business? It’s easier than you think. There are several sites that help you quickly and easily genrate your own QR code. You’ll need a most important thing to remember is to build in a compelling offer. If consumers go to the trouble to scan your QR code, they should receive something good in return.
Use a “barcode scanner” app on your mobile phone to test out the QR Code shown above.
I can’t tell you how many times I’ve been asked to discuss the differences between Sage Peachtree and Quickbooks or other small business entry-level accounting solution. It’s also a topic I see discussed over and over in various forums. Needs vary business to business, industry to industry. What you pick should be determined by your needs. Here are a few reasons why I picked Sage Peachtree:
Sage Peachtree has a more sophisticated inventory system than most other entry level solutions. It provides true and accurate FIFO costing and also provides serialized inventory features at the Premium and Quantum levels. Set-up of assemblies is easy and revisions are allowed. When set-up correctly, the automatic costing is flawless.
Built-in Financial Statement Designer
A lot of users don’t use or even know about one of my favorite features–the Financial Statement Designer. This designer is built right into the core product and can deliver practically any format desired. We’ve been able to emulate some very high-end financial reporting systems, even adding some key performance indicator stats to customized formats.
You can setup Sage Peachtree to allow changes in prior periods or you can set it up to block any change to a prior period transaction by user. I work with all kinds of users. There are some users who definitely need and want this level of control. But, there are others who don’t. If you are the owner, the accountant and the only user, sometimes too much control can cause more problems than it solves. With Sage Peachtree, I can deliver either.
Incredible Cash Flow Analysis Tool
This feature was significantly enhanced several versions ago and now it is awesome. You can forecast cash flow from actual due dates or historical average days to pay on outstanding AR, AP. But, what you may not know is that you can optionally add or remove anticipated cash flows from recorded sales orders and purchase orders. At last look at the competition, Sage Peachtree’s Cash Flow Analysis was head and shoulders ahead of competing solutions.
All companies have to void checks from time to time. Voiding a check should not change a prior period’s financials and with Sage Peachtree, it doesn’t. Sage Peachtree does not touch the original check transaction, but instead prompts for a “void date” and creates a new reversing transaction on the date specified. Why would you want it to work any other way? At last check, voiding a check in Quickbooks changed the prior period financials. While you may think check voiding is a minor feature, you should avoid use of any feature that changes prior period financials.
These are some of the reasons I picked Sage Peachtree several years ago and stay with it today. In the coming months I will share more.
1. Plan for the future a few minutes each day. Assume that your product has stopped selling all of a sudden. What direction will you take your company next? What new income stream can you add? This is a time for day dreaming and recording notes in preparation for the future. You don’t necessarily have to take action on these items, but you need to think about them daily in order to bring out the golden ideas.
2. Work on your marketing in some aspect every day to get new customers. If your prospective customers don’t know about you they won’t buy from you. Work on getting your message out every day even if it is just for a few minutes.
3. Work on closing a sale every single day. whether you are doing this on-line, on the phone, through the mail, or face-to-face you need to be selling every day. Without the close of a sale there is no business. This is not something that you can delegate all the way. even if you have a sales force you need to be out there looking for deals.
4. Develop or strengthen your business network. You need to join or create a business network where you can help others and they can help you back. This is a great place to get free customers through referrals and an excellent mentoring opportunity using the mastermind principle.
5. Contact your current customers. Don’t ever forget about the people that have already purchased from you. These are your best customers. They already like what you have to sell and they don’t cost anything to acquire. Contact your current customers frequently, even if you are just saying hello. They need to know what you have to offer and they need to know you are still breathing. They won’t seek you out. You must go to them.
Take advantage of our Free Online Peachtree Help Session to help you take the next step with your Peachtree system. It’s free, easy and the best way to see how much you can accomplish with your own personal online guide to success.
If you are a full charge bookkeeper or accountant with advanced skills in another accounting package, but not yet acquainted with Sage Peachtree—this live, online, interactive session is the best first step to mastering Peachtree. Email me for more information on this online, interactive session.
Need more intensive training or help with Peachtree? Please consider getting out of the office and coming to one of the most interesting cities in the country for a private 3-Day Intensive with a Peachtree Certified Consultant. Your time in Austin will be spent working on whatever goal you’d like to accomplish with Peachtree. Email me for more information on this fast track path to meeting your goals with Peachtree.
Hundreds of activities, exercises, tips and pointers take you through basic to advanced and specialized features in Sage Peachtree. Each guide contains exercises to help you practice newly acquired skills on sample companies rather than your live company data.
“Groupon, LivingSocial, and Scoutmob” from Kim Dixon and The Sage Peachtree Insider
These services can be a great way to bring new customers to your business. But before you go offering up one of these deals, you need to understand how they work and make sure you can handle the increase in business.
These three services are very similar. All of them allow you to sign up to receive email alerts, or you can go directly to their web sites to see the latest offer. Usually the offer is good for 24 hours, with a different offer each day. And all three have free mobile apps for SmartPhones and the iPad. That’s where the similarities end.
With Groupon and LivingSocial, the customer purchases your coupon upfront and the service pays your portion to you (typically half of the total price of the offer). A good example is a coupon for half off the price of a product or service, good for 6 months up to one year.
Scoutmob has a different approach. Customers request the coupon and receive it for free. As a merchant, you pay Scoutmob a small fee for each customer who redeems a coupon at your business. Scoutmob is available in many cities already, and they have plans to add a new city each month.
In most cases, you won’t be making money on the coupon; it’s really just another form of marketing. Your goal is to make the shopping experience so great that customers want to return, and they’ll want to tell their friends about it…………