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7 Unique Ways to Get Massive Exposure From Your Articles

7 Unique Ways to Get Massive Exposure From Your Articles

From “7 Unique Ways to Get Massive Exposure From Your Articles” by Jessica Swanson and Manta.com

I’m sure that, as a small business owner, you understand the value of writing articles that educate and inspire your potential clients and customers. So, you write an article and submit it to a few of the top article directories. Your article gets a few views and perhaps even a click or two back to your website. And, this is where reality sets in. You’ve just spent an hour or two writing an article with only one or two visitors to show for your efforts. It’s pretty safe to assume that you are not enjoying the process of writing articles.

But, don’t give up too quickly. If you’re going to take the time to write an article, you just need to make sure that it works overtime for you.

You want your articles generating massive exposure with the potential of bringing in hundreds of new visitors to your website.

Here are 7 unique ways for creating extra exposure from your articles:

1. Offer to write guest blog posts.
There are thousands of blogs actively looking for guest blog posts. You can either start by researching blogs in your industry through a blog directory such as Technorati or, you can join a service such as Blogger Linkup that connects blogs and guest bloggers.

2. Submit guest articles to ezines.
Start by searching for ezines that cater directly to your target market. Subscribe to them and find out which of them accept guest articles. Contact the ezine publishers with a sample article that they can use in upcoming issues.

3. Research niche article directories.
You’re probably familiar with the big article directories. However, most small business owners can find niche article directories that are specific to their target market. To find appropriate article directories within your industry perform a Google search using “your target market” + “article directory.”

4. Offer to write for associations.
There are hundreds of associations that are eager for content to offer to their members. Search for these associations through Google by typing in “your target market” + “association.”

5. Submit to document sharing sites.
Turn your article into a .pdf document and upload it to document sharing sites such as Scribd

6. Upload to ebook directories.
Take a few of your related articles and turn them into a 10-12 page eBook. Upload your eBook to e-book directories like Free-ebooks

7. Rebrand your eBook.
Rebranding your eBook is a way to help it go viral. This means that you let your readers change the affiliate-links to their own, giving them incentive to distribute your eBooks to their own network. You can use a software program such as ViralPDF

So, the next time that you write an article, make sure that it brings you massive exposure and hundreds of leads to your small business.

More from “7 Unique Ways to Get Massive Exposure From Your Articles” by Jessica Swanson and Manta.com

Suzy Payne Rabb
Sage Peachtree Certified Consultant
Sage Solution Provider
Your Live, Online Guide to Sage Peachtree Success
512.892.8990
 
Send email to suzy@121-business.com
Website: www.121-business.com
Join my professional network at Linkedin and follow me on Twitter.
21 Shoestring Marketing Secrets That All Small Business Owners Need to Know

21 Shoestring Marketing Secrets That All Small Business Owners Need to Know

From “21 Shoestring Marketing Secrets That All Small Business Owners Need to Know” by Jessica Swanson and Manta.com

Unfortunately, many small business owners believe in the motto, “it takes money to make money” in the world of small business. The good news is that nothing could be further from the truth.

There are twenty-one shoestring marketing secrets that will provide you with the right frame of mind so that you can begin the process of building a thriving small business without spending a dime on marketing.

1. Low-cost. In today’s internet and social media age, there are now more low-cost marketing options than ever before. Not only is it possible, but absolutely doable to substantially grow your small business on a shoestring budget.

2. Commitment. If your marketing is going to eventually take hold, then you need to make a strong commitment to see it through until it sticks. Don’t give up in the early stages.

3. Patience. The fruits of your marketing labors don’t happen overnight. You need to plant your marketing seeds and tend to them regularly before your marketing garden blooms.

4. Branding. Your clients and customers need to have a clear picture in their minds as to who you are and how your product or service can solve their most pressing problems

5. Consistency. Marketing is much like breathing. It’s the life of your small business and should be a regular part of your daily business activities.

6. Domination. If you want to explode your small business profits, then you must dominate a small part of your market. You need to become the “go-to” person in your particular niche.

7. Customer-focused. Your primary job is to clearly identify the problems that your prospects face and offer them the obvious solutions.

8. Identify your target market. It’s crucial that you know exactly who needs your product or service. Mass marketing doesn’t work in today’s business environment. Not only does it force you to water down your marketing message to please the masses, but it’s much too expensive for the shoestring marketer.

9. Elicits confidence and trust. Create experiences and situations that boost the level of confidence from your prospects. At the end of the day, people buy from those whom they like and trust.

10. Massive visibility. Since your prospects are exposed to over 4,000 ads every single day, you need to ensure that your small business is utilizing as many marketing platforms as possible. Your prospects should come across you in as many places as possible.

11. Repetition. Research suggests that prospects need to encounter your small business between seven and twelve times before they are ready to purchase. So, put yourself in front of your target market over and over again.

12. Ease of use. If your sales process, marketing materials or any other part of your business is too complicated, your customers will become confused. Confused customers simply don’t buy.

13. The WOW Factor. What are you doing to get noticed? How are you different than your competition? The fastest way to small business failure is to blend in with the crowd.

14. Quality. If your product and/or services aren’t top quality, then you won’t get repeat business. Your long-term success depends on satisfied customers who spread the word about your business and purchase from you repeatedly.

15. Education. Position yourself as an expert and educate your prospects as to why your small business can offer them the remedy to their most pressing pain points.

16. Relationships. Create real relationships with your prospects and customers. Answer their questions, solve their problems and help them if they’re stuck. Your prospects want to know that there’s a real person in front of your small business.

17. Increasing the lifetime value of customers. Over 20% of your existing customers will purchase from you again (since they already know and trust you), so create additional ways for them to make purchases.

18. Automation. We’re living in a fast-tracked society that doesn’t work using old-fashioned marketing methods. So, embrace automation tools such as landing pages, email autoresponders, shopping carts, customer management software, etc.

19. Tracking your results. It’s essential to your overall survival that you have a clear understanding what works and what doesn’t work when it comes to your marketing. Use link tracking software to track your ROI (even if your only investment is your time).

20. Flexibility. Things change quickly and you must be willing to adapt. When the next “great” marketing platform emerges, be willing to jump on board and embrace it with excitement. If you are a flexible marketer, you’re always miles ahead of your competition.

21. Everything that you do. Marketing isn’t just about your advertising campaigns. Every single interaction that you have with your prospects promotes your small business. So, be careful how you answer the phone, respond to your emails and treat your customers because all of it makes an instant and lasting impression on them.

So, there you have it, twenty-one Shoestring Marketing strategies that will literally transform your small business from “just getting by” to “flourishing.” And, the best part of all is that you can do it all on a shoestring marketing budget.

More from “21 Shoestring Marketing Secrets That All Small Business Owners Need to Know” and Manta.com

 
Suzy Payne Rabb
Sage Peachtree Certified Consultant
Sage Solution Provider
Your Live, Online Guide to Sage Peachtree Success
512.892.8990
 
Send email to suzy@121-business.com
Website: www.121-business.com
Join my professional network at Linkedin and follow me on Twitter.
 

Build a Killer Website

Build a Killer Website


From:  Build a Killer Website: 19 Dos and Don’ts and Inc.com

If you do it right, your website can be the best marketing tool you have.  Ilya Pozin, founder of the Web design firm Ciplex, on how not to screw it up.

Important Dos

Set smart goals.  And make sure they’re measurable. Here are a few great ones a Web designer wants to hear: increase conversion rates, increase sales, generate more leads, reduce overhead, and improve brand awareness.

Plan on becoming an SEO wizard.  Sure, you’re going to want help from the pros and eventually you might even need your own in-house SEO expert, but search engine optimization is something you need to know about too. It has one of the highest ROIs in marketing. Plus, do it right and SEO can literally put your marketing on autopilot, allowing you to focus on improving the quality of your business, instead of figuring out how to bring in customers to your site. Start reading SEOmoz and stay up to date with SEO changes by reading sites like searchengineland.com.

Use open source tools. You could go with a proprietary content management system (CMS) but that means you’re typically stuck with one company and paying hefty license fees to boot. Do yourself a favor and go with an open-source system—I like WordPress and Magento—that any developer can access.

Think about your mobile strategy simultaneously. Research the percentage of your visitors that are likely to use mobile devices to access your site. If it’s high, you may want to consider building a separate mobile version of your site, or even an app. If it’s relatively low, just make sure your website works on smart phones, but don’t invest into a mobile version.

Steal from your competitors. Before you build your site, check out your competitors and write down the things they do well. If you like the look and feel of another site, there’s no reason not to start with something you like and then make it your own.

Develop your content. The biggest slow-down in the Web design process is content. If you’re going to sell products on your site, get product photos and product descriptions ready. If you sell services, you’ll need a description of each service. Get as much of your content together before you start building your site—it will save you weeks. And while you’re at it…

Write with calls to action in mind. Good calls to action allow visitors to quickly decide what they want to do next. Having a big sale? Don’t just write a banner that says “50% off all products.” Write one that says “50% off all products, CLICK HERE to view them.”

Always answer the question “why?”.  Have you ever walked up to someone you’ve never met, handed them a business card, and walked away without saying a word? Likely not. If you want people to do something on your website, such as sign up for your newsletter, don’t just put up a box that says “enter email” or even “sign up for newsletter”—you’ll get a very weak conversion rate. Tell them why they should do it: “Sign up for our newsletter to receive weekly specials.” Same thing goes for Twitter and Facebook logos. Just putting them up isn’t smart. Tell people why they should follow you on Twitter or friend you on Facebook. What will they get out of it?

Trust your Web designer. I tend to see the worst end results with customers who come in with a “I know what I want, just do what I tell you” attitude. You hired an expert because they know more than you, right? Let them do what they do best and they’re more likely to meet and often exceed your goals.

More From:  Build a Killer Website: 19 Dos and Don’ts and Inc.com

Suzy Payne Rabb
Sage Peachtree Certified Consultant
Sage Solution Provider
Passionate about Small Business
 
Send email to suzy@121-business.com
Website: www.121-business.com
Join my professional network at Linkedin and follow me on Twitter.
QR Codes for Your Business

QR Codes for Your Business

 

 
From: “Go Mobile! QR Codes for Your Business” and The Sage Peachtree Insider

(Scan this QR Code for a Free Offer from 121 Business Software Consulting)

You see them everywhere these days, those funny little black-and-white squares filled with squiggles. They’re showing up on brochures, magazine ads, store shelves, and on the web. But exactly what are they and what are they for? Initially used to electronically track inventory, QR codes, short for Quick Response Codes, are fast growing marketing tool that links smartphone users to additional product information, special offers or videos on the web. 

One of the best examples of a successful QR marketing campaign is at GNC stores. There’s a QR code in their front window with a sign that says “The most phenomenal thing you’ll do all day.” Smartphone users can scan the code and immediately download a message rewarding them with a free drink inside the store. It’s a very smart and fun way to drive more store traffic.

Want to try it for your business? It’s easier than you think. There are several sites that help you quickly and easily genrate your own QR code. You’ll need a most important thing to remember is to build in a compelling offer. If consumers go to the trouble to scan your QR code, they should receive something good in return.

Use a “barcode scanner” app on your mobile phone to test out the QR Code shown above.

More from:  “Go Mobile! QR Codes for Your Business” and The Sage Peachtree Insider

Suzy Rabb
Sage Peachtree Certified Consultant
Sage Solution Provider
Passionate about Small Business
 
Send email to suzy@121-business.com
Website: www.121-business.com
Join my professional network at Linkedin and follow me on Twitter.