“Groupon, LivingSocial, and Scoutmob” from Kim Dixon and The Sage Peachtree Insider
These services can be a great way to bring new customers to your business. But before you go offering up one of these deals, you need to understand how they work and make sure you can handle the increase in business.
These three services are very similar. All of them allow you to sign up to receive email alerts, or you can go directly to their web sites to see the latest offer. Usually the offer is good for 24 hours, with a different offer each day. And all three have free mobile apps for SmartPhones and the iPad. That’s where the similarities end.
With Groupon and LivingSocial, the customer purchases your coupon upfront and the service pays your portion to you (typically half of the total price of the offer). A good example is a coupon for half off the price of a product or service, good for 6 months up to one year.
Scoutmob has a different approach. Customers request the coupon and receive it for free. As a merchant, you pay Scoutmob a small fee for each customer who redeems a coupon at your business. Scoutmob is available in many cities already, and they have plans to add a new city each month.
In most cases, you won’t be making money on the coupon; it’s really just another form of marketing. Your goal is to make the shopping experience so great that customers want to return, and they’ll want to tell their friends about it…………
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